[ General ]

Drive-to Destination Branson Offers Vacation Values

Whether vacation means a few days to get away, or a week off, the Silver Dollar City Attractions (SDC) rank as Branson, Missouri’s most popular choices for families, a travel segment that shows marked increase to the drive-to destination, centrally located in the middle of the country. The SDC Attractions include the internationally-awarded 1880s theme park Silver Dollar City, the 20th Century themed amusement park Celebration City, White Water water park and the Showboat Branson Belle.

“Of the approximately 8 million visitors to Branson, families now represent 41% compared to 26% in 2005,” said Jerry Henry, Research Director for SDC. “More families are discovering Branson’s scope of entertainment, now more than ever with a keen eye toward packaging their experience.”

With high gas prices, industry experts say travelers are actively seeking value, with more than half the nation’s travelers now planning their vacations online. To answer the trend, Silver Dollar City Attractions are combining activities, bonus coupons, and lodging over the Internet.

“We’re finding our guests want bundling tailored to the family’s needs. Historically, in tough economic times such as gas price hikes, people will still drive to Branson, but they’re looking for real value when they get here, without forfeiting quality,” Henry said, noting SDC has added new kids’ meal deals and merchandise/food discounts to online ticket packages.

To further attract families, Silver Dollar City presents its Biggest Kids Fest Ever with all-new nationally branded entertainment during the National Kids Fest, June 7th – August 10. The festival includes: The Magic of Peter Gossamer; the internationally-traveled performers of Ice Circus; the world debut of a VeggieTales stage show, “The Invention of Silliness” starring
America’s favorite talking vegetables; and the PBS acclaimed “Kid Concoctions;” plus roller coasters, underground cave exploration, two dozen themed rides, crafts and shows.

Celebration City presents its biggest ride expansion ever: the water adventure ride Roaring Falls, taking riders on an Amazon-themed journey ending with a 5-story splash finale. White Water features 12 attractions, including Kalani Towers, a 7-story, 6-slide, multi-experience thrill ride. Showboat Branson Belle celebrates the beauty of the 1890s paddlewheel riverboats with a 3-course dinner, show and lake cruise.

Information courtesy of Silver Dollar City